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Hello, and welcome to this, the final instalment of a three-part series based on my Brand Builders TV episode, How Can You Drive Change for Good? Part One. This third and final article covers how you can make a difference in the world—even the tumultuous one we live in.

First, we talked about how to find hope, in what can seem like a hopeless situation, in Find Hope to Enrich Your Life. Then we explored tolerance and understanding in The New Meaning of Tolerance. Please go back and read them before diving into this one, so you may fully absorb the weight of what we’re dealing with during the pandemic and lockdown.

If you’d like to view my entire Brand Builders TV episode, you may do it below. Otherwise, just keep reading to learn about how you can make a difference.

To Make a Difference, Know the Difference Between Needs and Wants

I’d like to talk to you about need. Need is a word that gets bounded around—and I’ve done it myself. When you’re on the internet or watching TV and you see something shiny, you might say, “I need that.” In lots of ways, what we’ve done (with young children as witnesses) is replace the word want with need.

You may not realise how much you’ve interchanged those words until you do a little bit of analysis on your life. Most of the things we think we need, we just want. Some of the things we need, more often than not, we don’t have. Have a think about it.

Go ahead and make a list. Talk about it with your partner. Jot down the things you think you need right now. If money is at the top of the list, I’m going to say you need to rethink what’s going on there. If you wrote down money, then what you probably need is security (emotional or physical). Money is very rarely at the top of the tree.

With needs, you “need” to keep an eye on them. They change as we go through life. 10 or 15 years ago, when I was at the top of my business game, I had a big ego, and I “needed” people to know I was important and how successful I was. I “needed” a personal assistant, a big staff team and a smashing car. I “needed’ to have all those trappings so when I turned up somewhere people would say, “Big Cheese!”

Now, I need nothing much more than love and connection with my family and my partner, somewhere warm to live and food in my belly. That’s it. I don’t need anything else.

Because I’ve gone through that process, I understand what millions of people are missing out on. And that’s why I created Drive Change For Good.

Instinct vs. Construct

Instinctively, we try to do what’s right. When we talk about instinct, we talk about animals. The female will always do whatever is necessary to make sure her babies are healthy. The male will always protect the family. And yet we constantly talk about good feelings, which are based on senses you’re not conscious of when you’re talking to someone.

The problem with that good feeling is that it’s actually not an instinct, it’s a construct based on your parents, your grandparents and siblings. As you were growing up and your emotional and intellectual radar was pinging on all things right and wrong, you were basing it all on people who were trying to do the best things for you but didn’t know any better, people who didn’t care about you, and siblings who were just doing things to be malicious at the time because they hated you.

You’ve got your map of the world in your head. Quite often, it can be totally misplaced. Your ideas can be wrong. So always think twice before going into any situation. Don’t think, well I’ve always done THIS in similar situations. Think about where you are and what you’ve done in the past—and how that worked in the long run.

For instance, when a new person moves into the neighbourhood and they’re a different race than you, from a different cultural background, from a different country—or even if they have a different accent from you—try to avoid the typical response of, “They’re not like us,” or, “They do it differently.”

What’s that about? That’s not instinct, that’s pure construct. That’s you being frightened of things you’re not used to. Instinct is small children in a playground. They run together, hug together. If one falls, the others will help them and then go off and play again. It’s the same with baby animals.

At this moment in time, if you think badly of someone because of their opinion or the way they’re demonstrating how they believe life should be, think on it. That is your construct it’s clashing against—not your instinct.

What you Say can Make a Difference

One of the biggest things I take for granted is talking. I don’t do much of it, especially since Sammy takes care of that. But talking is valuable. Both self-expression and inner talk, or the stuff in our heads. Can I do that or not do that? What will happen if I do that?

I’ve always felt that I’ve been able to express myself and get out of situations as they arise. And over the years, I’ve realised that my view differs very much from a lot of people’s, in that I think people should be equal. I think we should be able to say what we like with whomever we like and take the same in return. I don’t mean we get to abuse people.

Free speech is not free speech, because you’ve got to care about others. That’s one of the reasons I created Drive Change For Good: We have so many socially isolated people and vulnerable people returning home from hospitals. We have elderly who have no one to talk to. With the current system, they’re lonely, losing their faculties and going insane. We can change this with a new system.

Isolation and Mental Health Issues

No one should be a prisoner in their own home. You should always have your own choice: to choose if you go out for a walk and whose company you spend time in. If you’re isolated, you often have no choice in whom you get to speak to on a daily basis. It’s chosen for you by a local authority or care company. Often, people don’t get the chance to make friends with caregivers because they’re either not there long enough or there’s a different carer every day.

That shouldn’t be something that thousands of people in our society have to deal with. It should be something we’re able to customise and allow people to have speech and choice about whatever they like.

Mental health issues are hitting younger and younger people, and they’re still not being provided for properly. I think everybody needs to join me in this movement. You need to join me in Drive Change For Good. Come across to my Facebook page and the Drive Change for Good Facebook page. You’ll be more than welcome there and I’ll be able to talk with you at length about what we can do together, for people less fortunate than us.

So let’s take it forward. Let’s build the country and the world we could have. Let’s leave social isolation behind. Let’s Drive Change For Good.

Make a Difference with Drive Change for Good

By making a few small changes—finding hope in small places, exercising tolerance, understanding that words matter, taking action, reaching out to those who are isolated and depressed—we can make a big difference in our country and in the world. We can also take what we learn to those who make policy and push for change in government.

Want to learn more, take part and make a difference in your own corner of the world? Then please, subscribe to A Voice for Humanity podcast and browse and share the Drive Change for Good blog.

Then, come hang out with me and other accomplished, global entrepreneurs in the Brand Builders Club. You will get unparalleled networking opportunities, accountability, advice for business and life, feedback, camaraderie and so much more! Join us today. There’s absolutely zero obligation.